Revenue & profit
Recurring earnings and genuine operating profit are important starting points.
Website valuation calculator
How much is your website worth?
Estimate an indicative value range for an established website or online business using factors such as revenue, profit, traffic, business model, age, growth and transferability.
Estimate your website value
Enter the business behind the website.
Use normal monthly figures. The result is indicative only and is based entirely on the information you enter.
Input status: seller-entered
AuctionMySite has not verified these figures. On a marketplace listing, supported claims such as traffic and revenue can be shown separately as verified evidence.
When you use this calculator, we record the figures entered and the indicative result to understand calculator usage and improve AuctionMySite. You do not need to provide your name or email. If you are signed in, the valuation may also be linked to your AuctionMySite account.
Indicative valuation
Enter revenue or profit to begin.
The calculator will update as you complete the business information.
Why a range rather than one number?
Website values are negotiated in real markets. A range better reflects uncertainty around earnings quality, buyer demand, evidence and transfer risk.
What affects website value?
Value depends on more than revenue alone.
Buyers usually look at the quality and durability of earnings, traffic, operating workload, business model, site history, concentration risks and how easily the business can transfer to a new owner.
Traffic quality
Traffic volume matters, but so do source diversity, stability and dependence on individual platforms.
Business model
Content, ecommerce, SaaS, directories and other models can attract different valuation expectations.
Transferability
A business is easier to value when its assets, systems, accounts and operating knowledge can transfer cleanly.
Thinking of selling?
Turn an estimate into a real market test.
An indicative valuation can help with pricing, but a transparent auction lets serious buyers decide what the opportunity is worth to them.