Real market competition
A timed auction allows interested buyers to compete openly rather than leaving you to negotiate privately with one buyer at a time.
Sell your website
Sell your website at auction.
If you want to sell a website or established online business, AuctionMySite gives you a transparent website auction, clearer listing information and a structured route from listing to completed sale.
Already registered? Sign in to continue with your seller account.
Why auction?
Let buyers show you what your website is worth.
Evidence-led listings
Important claims such as ownership, traffic and revenue can be supported by evidence so buyers know what they are assessing.
Serious buyer focus
The marketplace is designed around qualified buyers who understand that purchasing a website requires proper due diligence.
Controlled completion
The sale process can move from winning bid to due diligence, secure settlement and an agreed digital-asset handover.
Seller fees
Simple pricing when your website sells.
Registration is free. When a sale completes, AuctionMySite charges the seller a success fee based on the final sale price.
Registered sellers can also use the fee calculator in My listings to estimate the success fee and expected proceeds before an auction.
Seller success fee
6%
of the final sale price
£99 minimum
for GBP auctions
Auctions run in a single fixed currency. For EUR and USD auctions, the launch minimum success fees are €116 and $133 respectively.
The percentage fee is calculated from the final sale price. Separate third-party payment, escrow, tax or transfer costs may also apply where relevant.
Register free to sellWhat can be sold?
Websites and online businesses you can sell.
AuctionMySite is for established websites and online businesses where ownership and important listing claims can be demonstrated. That includes content sites, ecommerce stores, SaaS products, directories, membership businesses and established local-business websites.
Content websites
Ecommerce stores
SaaS products
Online directories
Membership websites
Established local-business websites
The marketplace is for digital business assets, not shares, investment interests or other regulated securities.
How to sell your website
From seller setup to completed website sale.
AuctionMySite is designed to give website owners a clearer route to market than an informal private sale. You prepare the listing, we review it, buyers bid and the winning transaction moves through due diligence and handover.
- 1
Create your seller account
Register free, complete your private account details and finish seller verification before a listing can go live.
- 2
Prepare your website listing
Describe the business, what is included, traffic, revenue, costs, risks and the practical details a buyer needs to assess.
- 3
Go live at auction
Once approved, your website can be offered through a timed auction where serious buyers can compete through transparent bidding.
- 4
Complete the sale
After a successful auction, the transaction moves through buyer deposit, due diligence, secure settlement and digital-asset handover.
Prepare your listing
Good buyers want good information.
A strong website listing should make it easy for a buyer to understand the business without exposing confidential information unnecessarily.
- Ownership
- Evidence that you control the domain and the digital assets included in the sale.
- Traffic
- Clear information about visitor levels, traffic sources and relevant analytics history.
- Revenue and costs
- Accurate financial information showing how the website makes money and what it costs to operate.
- What is included
- A clear description of the domain, content, code, intellectual property and other transferable assets.
Selling a website: common questions
What sellers usually want to know.
How do I sell my website on AuctionMySite?
Create a free account, complete seller setup, prepare your website listing and submit it for review. Approved listings can then be scheduled for auction so registered buyers can compete.
What types of websites can I sell?
AuctionMySite is for genuine operating websites and online businesses, including content sites, ecommerce stores, SaaS products, directories, membership businesses and established local-business websites. Domain-only or unfinished projects are outside the marketplace scope.
How much does it cost to sell a website?
Registration is free. AuctionMySite charges a 6% seller success fee when a sale completes, subject to the minimum fee for the auction currency. GBP auctions currently have a £99 minimum.
Do I need to prove traffic or revenue?
Important listing claims should be supported by appropriate evidence where relevant. AuctionMySite can record verification status for areas such as ownership, traffic and revenue so buyers can distinguish verified information from seller-declared information.
What happens after my website auction ends?
When the reserve is met and there is a winning buyer, the transaction moves into the completion process. That includes the buyer deposit, due diligence, secure settlement and the agreed handover of the website and included digital assets.
Ready to sell?
Build value. Prove it. Let buyers compete for it.
Create your free AuctionMySite account, complete your seller setup and start preparing your website for auction.
Registration is free. Seller verification is completed before a listing can go live.