Verification area
Domain ownership
Evidence can support the seller's claim that they control the domain being offered.
How it works
How website auctions work for buyers and sellers.
AuctionMySite is built around a simple principle: sellers should be able to present a website or online business properly, and buyers should be able to compete for it with clearer information and a structured route to completion.
The auction journey
How a website auction moves from listing to handover.
- 01
The seller creates the listing
The seller describes the website or online business, its history, business model, traffic, financial performance and the digital assets intended to be included in the sale.
- 02
Important claims are evidenced
Ownership and other material claims can be supported by appropriate evidence. Verification should show buyers what has actually been checked rather than relying on one vague badge.
- 03
The auction goes live
Once a listing is ready, buyers can assess the opportunity and compete through a transparent timed auction. Confidential information can remain protected where appropriate.
- 04
Buyers bid
Interested buyers decide what the opportunity is worth to them and place bids within the auction rules. The market, rather than a private negotiation, helps establish the sale price.
- 05
The winning buyer completes due diligence
Winning an auction does not remove the need for proper checks. The buyer should review the relevant business, financial, technical and transfer information before completion.
- 06
Settlement and handover are completed
The transaction moves through secure settlement and an agreed transfer process for the domain and other digital assets included in the sale.
For sellers
How to sell a website through auction.
A strong listing should help a serious buyer understand what has been built, where its value comes from and exactly what will transfer if the sale completes.
How to sell your websiteExplain the business model and operating history.
Provide useful traffic and financial information.
Identify the domain and other assets included in the sale.
Support important claims with appropriate evidence.
Protect genuinely confidential information where necessary.
For buyers
How to buy a website through auction.
Verification can support individual seller claims, but buying a digital business still requires judgement and proper due diligence.
Browse websites for saleUnderstand where traffic comes from and how durable it may be.
Review revenue, costs and the true operating workload.
Check what assets, rights and accounts can actually transfer.
Consider concentration risks and platform dependencies.
Carry out your own due diligence before completion.
What verification means
Specific claims. Specific evidence.
AuctionMySite distinguishes between different kinds of verification so buyers can understand what has and has not been checked before deciding whether to bid.
Verification area
Traffic evidence
Relevant analytics can support stated visitor numbers and traffic-source information.
Verification area
Revenue evidence
Appropriate records can support financial claims presented as part of the listing.
Verification is not a guarantee.
Past traffic, revenue or profitability does not guarantee future performance. Buyers remain responsible for deciding whether a website or online business is suitable for them.
Website auction FAQs
Common questions about buying and selling websites at auction.
How does a website auction work?
A seller prepares a website or online-business listing, important claims can be supported by evidence, the auction goes live and registered buyers compete through timed bidding. A successful sale then moves through deposit, due diligence, settlement and handover.
Can anyone browse website auctions?
Public listing previews can be browsed without an account. Registered buyers can unlock fuller standard listing information, while confidential listings can require additional seller-approved access.
What happens after a buyer wins?
The winning transaction moves into the completion process. That can include the buyer deposit, due diligence, secure settlement and transfer of the domain, website and other agreed digital assets.
What does AuctionMySite verify?
Verification is claim-specific. Evidence can support areas such as domain ownership, traffic and revenue. Verification does not guarantee future performance and buyers remain responsible for their own due diligence.
AuctionMySite
Clearer listings. Transparent auctions. Safer completion.
AuctionMySite brings those stages together in one website-auction marketplace.