What we record
Currency, monthly revenue, monthly profit, monthly visits, business model, site age, growth trend, concentration risk, transferability, the indicative low, midpoint and high values, and the calculation version used.
Privacy notice
How AuctionMySite uses your information.
This notice explains what information AuctionMySite collects, why we use it, when it may be shared and the choices available to you when you use our website, valuation calculator, marketplace, verification and transaction services.
Last updated: 22 September 2026
Who this notice covers
One notice for the AuctionMySite service.
This privacy notice applies when you browse AuctionMySite, create or use an account, value a website, submit or view a listing, request confidential access, bid, communicate through the marketplace, complete verification, or take part in a sale or purchase.
Auction My Limited, company number 17473925, registered in England and Wales, operates AuctionMySite and is the data controller responsible for deciding how personal information is used for the operation of the marketplace. Its registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. You can contact us through our contact page with privacy questions or requests.
Website valuation calculator
We record calculator inputs and the indicative result.
When you use the free website valuation calculator, we record the figures and selections you enter together with the indicative valuation produced. This helps us understand how the calculator is used, measure campaigns and improve AuctionMySite.
Campaign attribution
If the page was reached through a tagged link, we may record UTM source, medium and campaign values. We may also record the referring page supplied by the browser.
Signed-in users
You do not need to provide your name or email to use the calculator. If you are already signed in, the valuation may also be linked to your AuctionMySite account identifier.
What we do not claim
Calculator inputs are seller-entered and are not treated as verified marketplace evidence. The result is indicative only and is not a formal valuation, appraisal or guarantee of sale price.
Information we collect
The information depends on how you use AuctionMySite.
Account information
Information used to create, secure and manage your account, such as your email address, account identifier, country and profile details you provide.
Seller and business information
Seller type, business details where applicable, authority-to-act confirmations, website ownership information and the information needed to review a listing.
Verification information
Verification status, provider references, dates and evidence needed to support identity, business, domain ownership, traffic, revenue or other marketplace claims.
Listings and data rooms
Listing content, supporting documents, verification states, confidential-access decisions and records of controlled data-room access.
Marketplace activity
Bids, watch or saved-search activity, messages, reports, moderation events, listing questions and other actions needed to operate the marketplace.
Transactions
Auction results, deposits, due-diligence records, handover progress, completion records, disputes, reviews and the transaction snapshot retained after a sale.
Why we use information
We use information to run, protect and improve the marketplace.
Provide accounts, listings, bidding, confidential access, messaging, valuation tools and transaction services.
Verify users, sellers, businesses, websites and supporting marketplace claims where verification is required.
Prevent fraud, misuse, duplicate or conflicting listings, circumvention and other activity that may undermine marketplace trust.
Process or support payments, deposits, seller fees, escrow and transaction completion through the relevant service providers.
Respond to support requests, disputes, reports and legal or regulatory requirements.
Understand service usage, measure campaign effectiveness and improve AuctionMySite, including the website valuation calculator.
Legal bases
We only use personal information where there is a lawful reason.
Depending on the activity, our lawful basis may include performing a contract with you or taking steps at your request, complying with a legal obligation, pursuing legitimate interests in operating and protecting the marketplace, or your consent where consent is required.
Contract
For account, listing, bidding, transaction and other services you ask AuctionMySite to provide.
Legitimate interests
For service improvement, fraud prevention, marketplace security, moderation, campaign measurement and understanding use of features such as the valuation calculator, where those interests are not overridden by your rights.
Legal obligations
Where records or disclosures are required for legal, regulatory, tax, fraud-prevention or dispute purposes.
Consent
Where we specifically ask for consent, including certain marketing communications or optional uses where consent is the appropriate basis.
Sharing information
We use specialist service providers where needed.
Information may be shared with providers that support hosting, authentication, database storage, security, email, address lookup, identity or business verification, payment processing, escrow and other services required to operate AuctionMySite.
We only share information that is reasonably needed for the relevant service. Verification-provider references and underlying seller evidence are not displayed publicly. Public listing pages show only the information intended for marketplace publication.
Information may also be disclosed where required by law, to establish or defend legal rights, or to protect users, AuctionMySite or the integrity of the marketplace.
International processing
Some providers may process data outside the UK.
AuctionMySite may use service providers with infrastructure or personnel in other countries. Where personal information is transferred internationally, we take steps intended to ensure that an appropriate legal transfer mechanism or safeguard applies where required.
The location of processing can change as service providers update their infrastructure, so this notice describes the approach rather than promising that all information will always remain in one country.
Retention
We do not intend to keep everything forever.
Retention depends on the type of information and why it is needed. Routine service data may be deleted or anonymised when it is no longer useful or required.
We may retain transaction, payment, verification, fraud, dispute, moderation, tax, legal and audit records for longer where they are reasonably needed to protect the marketplace, comply with obligations, resolve disputes or establish a record of completed transactions.
Closing an account does not necessarily result in immediate deletion of every record. Active disputes, unpaid fees, incomplete transactions, fraud-prevention requirements and legal retention duties may require some information to be kept.
Marketing
Service messages and marketing are treated differently.
We may send service messages that are necessary for your account, listings, bids, verification, transaction, security, support requests or other activity you have asked us to provide.
Marketing communications are handled separately. Where consent is required, we will ask for it. You can unsubscribe from marketing communications using the method provided in the message or by contacting us. Unsubscribing from marketing does not stop necessary service messages.
Your rights
You may have rights over your personal information.
Depending on the circumstances, UK data protection law may give you rights to ask for access to personal information, correction of inaccurate information, deletion, restriction of processing, objection to certain processing, data portability, or withdrawal of consent where processing relies on consent.
These rights are not absolute and may be limited where we need to retain information for legal, transaction, fraud-prevention, dispute or other legitimate reasons.
Privacy questions or requests
Contact Auction My Limited through the AuctionMySite contact page and tell us that your message relates to privacy or personal information. We may need to confirm your identity before acting on a request.
Contact AuctionMySiteKeeping this notice current
We will update this notice as AuctionMySite develops.
New marketplace features, providers or legal requirements may change how information is used. When this notice changes, the latest version and update date will be published here.