Clear business model
See how the website attracts users, earns revenue and operates before deciding whether it fits your experience and goals.
Buy websites
Websites for sale through transparent online auctions.
Browse established websites and online businesses for sale through AuctionMySite. Public previews are open to everyone, while registered buyers can unlock fuller listing information, review evidence and prepare to bid in live website auctions.
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Live auctions
Browse live websites for sale.
Only live AuctionMySite listings appear here. Browse current website auctions, compare public listing information and open each opportunity for more detail. Confidential listings keep their domain name private while still showing the approved public preview.
No live website auctions right now.
Approved listings will appear here when their auctions go live. In the meantime, you can review what to look for when assessing a website or online business.
Review the buyer checklistBetter buying decisions
Understand the business before you decide what it is worth.
Evidence where it matters
Important claims such as ownership, traffic and revenue can be supported by evidence rather than left as unsupported seller statements.
Transparent competition
A timed auction lets you see the market developing and decide whether the opportunity still makes sense at the current price.
Proper due diligence
A winning bid should begin a controlled completion process, not replace the buyer's responsibility to check the business carefully.
What to examine
A good website purchase is about more than traffic.
Buyers should understand where the value comes from, how durable it may be and what work will be required after the handover.
- Traffic quality
- Where visitors come from, how diversified those sources are and whether the traffic appears sustainable.
- Revenue quality
- How the website makes money, whether income is recurring and how dependent it is on individual customers or platforms.
- Operating costs
- Hosting, software, contractors, fulfilment, advertising and the owner's own time can all affect true profitability.
- Content and assets
- Understand exactly what content, code, domains, intellectual property and other digital assets are included in the sale.
- Risk concentration
- Look for heavy reliance on a single search engine, ad network, supplier, customer, marketplace or traffic source.
- Growth potential
- Consider what could realistically be improved without assuming that every possible opportunity will succeed.
How to buy a website
From browsing websites for sale to completing a purchase.
AuctionMySite is designed to make buying an established website or online business easier to understand. Browse public previews, register when you want fuller information and complete buyer readiness before placing a bid.
- 1
Browse websites for sale
Review public previews of live website auctions, including the business model, current bidding and the information the seller has chosen to publish.
- 2
Register for fuller details
Create a free account to unlock fuller standard listing information. Confidential opportunities can require additional seller-approved access.
- 3
Complete buyer readiness
Before bidding, complete the required account, verification and payment-readiness steps so you can participate properly in an auction.
- 4
Bid and complete due diligence
If you win, the transaction moves through buyer deposit, due diligence, secure settlement and the agreed handover of the website and included assets.
Website opportunities
Buy the type of online business that fits you.
AuctionMySite supports a broad range of established digital businesses, including content websites, ecommerce stores, SaaS products, directories, membership businesses and established local-business websites.
Content websites
Ecommerce stores
SaaS products
Online directories
Membership websites
Established local-business websites
Verification
Verified does not mean risk-free.
Verification should tell you which specific claims have been checked. It should never be treated as a guarantee that a business will continue to perform or that it is suitable for you.
Verified evidence
Domain ownership
Evidence can help confirm that the seller controls the domain being offered.
Verified evidence
Traffic evidence
Analytics evidence can help support stated visitor levels and traffic sources.
Verified evidence
Revenue evidence
Relevant records can help support financial claims made in the listing.
Buying websites: common questions
What website buyers usually want to know.
Where can I find websites for sale on AuctionMySite?
Live website auctions appear on this page. Public previews can be browsed without an account, while registered buyers can access fuller standard listing information and prepare to bid.
What types of online businesses can I buy?
AuctionMySite can include established content websites, ecommerce stores, SaaS products, directories, membership businesses and established local-business websites, provided they meet the marketplace listing requirements.
Do I need an account to browse websites for sale?
No. Public marketplace previews are available without registration. A free account is required for fuller standard listing access and for the buyer-readiness steps needed before bidding.
What does verified mean on a website listing?
Verification is claim-specific. It can show that evidence has been checked for areas such as domain ownership, traffic or revenue. It is not a guarantee of future performance, so buyers should still carry out their own due diligence.
What happens if I win a website auction?
A winning transaction moves into the completion process, which can include the buyer deposit, due diligence, secure settlement and the agreed handover of the domain, website and other included digital assets.
AuctionMySite
Buy with evidence. Bid with confidence.
Browse public previews without an account. Register free to unlock full listing details, complete buyer readiness and bid when the right opportunity appears.